GlobalShop 2008
Wetzel Brothers will be exhibiting at the GlobalShop exhibition in Chicago, March 18-20.
Booth #2423 is gonna be groovier than a basement full of shag carpet, wood paneling, and lava lamps. It's the only place you can brainstorm on how to make your company more P.O.P.-ular while stepping back into the most funkadelic decade of all time. Be sure to stop by and visit!
Measuring In-store Marketing - P.R.I.S.M
Those in the industry have known for a long time that in-store merchandising is an important part of product marketing. Now, there is a measurable system in place to prove the effectiveness.
Click below to read the September 27th, 2006 Wall Street Journal Article.
Click Here to go to the In-Store Marketing Institute PRISM news.
Design of the times
Wetzel Brothers pulled in four awards at the Design of the Times reception during the In-Store Marketing Expo. Maybe next year they can be one of yours!
NEW! CrossMedia Marketing
CrossMedia marketing integrates customer specific direct mail, customized websites, text messaging and email into a single system to direct and gather your customer's data. If you joined Wetzel Brothers Hip POP Nation (above), you were part of a CrossMedia marketing effort.
Retailers can use this form of media to continuously-connect with customers. Custom postcards can reference recent purchases and include maps to local stores. Printed on the postcards are individualized website addresses that include the shoppers name in the URL. Excited consumers log onto their site which offers lead-ins to product upgrades and surveys to help you grow your data. Follow-up emails can offer coupons. Text messaging can keep you top-of-mind and announce special promotions. Best of all, this data is centralized and consistent across channels when using CrossMedia.
Wetzel Bros. adds Digital UV Capabilies
In our continued efforts to meet all the needs of our in-store marketing customers, we are excited to announce the acquisition of a wide format, digital flat-bed, UV printing system.
This wide range of capabilities will enable Wetzel to work with our customers on a wide range of test marketing and short run projects. We fully expect to integrate this printing system completely in to our overall temporary p-o-p production operations so we can offer even more options when it comes to creating and executing innovative in-store programs.
The World of UV
Wetzel Brothers has a Komori Lithrone S40 press. This addition to Wetzel Brothers' already impressive pressroom offers full UV capabilities allowing for UV cured inks, coatings and whites. Perfect for your signage needs on styrene, PETG, vinyls and foil boards. This press also covers material thickness up to 40 pt. We are excited to offer you all the advantages that UV has to offer.
Introducing DuoCal
Check out this exciting new innovation to communicate your retail message. DuoCal is a two sided window decal that offers the benefits of complete opacity, consistent printing qualities on both sides and a removable/repositionable adhesive that will enable this decal to be applied inside or out. This truly versatile and economical solution is the latest innovation developed by Wetzel to enhance your presence at retail. Click here to view the DuoCal instruction sheet.
Introducing DuoCal