Signage Palette


One of the perks of excelling at manufacturing complex displays and marketing programs is that we’re outstanding at the simple stuff too! Litho labels, shelf strips, directional signage, and signs that slide into your existing fixtures are just the start.

Signage Posters

Your Wetzel rep can walk you through the many different substrate options as well as coating options available for your project.

Our common coatings include, but are not limited to:

Signage Strips
  • Gloss
  • Dull
  • Strike-Thru
  • Satin
  • High Gloss
  • Primer
Decals Footsteps


This multi-purpose product can be used to decorate doors, windows, walls, floors and fixtures. Depending on your needs, there are different adhesives available for permanent, removable and repositionable decals. Explain what you would like your project to accomplish to your Wetzel representative and they will help you choose the right product for your needs.

Decals Duocal
Counter Displays

Counter Displays

Retail floor space is sometimes hard to come by. An alternative to a large floor display is the counter display. These work well as stand-alone promotional pieces or as part of an integrated marketing campaign.

Merchandisers Sony


Pre-packed PDQ Trays and Counter Merchandisers ensure store placement. The retailer simply needs to open the shipping box and place the display. How can anybody say no to that?

Merchandisers Yes

Free-standing merchandisers are a beautiful way of escaping the clutter of SKU’s that bombard shoppers in every aisle. They separate your products from the competition by taking your product off the shelves and putting it directly in front of the customer. They can be shipped with or without the product, depending on your preference.

Store Kits

In an age of consolidation, our retail clients are more and more frequently using Wetzel for entire store roll-outs of seasonal signage, product releases and store resets.

Because everything is in house, multiple substrates and elements can be printed and produced side-by-side to ensure greater color consistency throughout the program. Generic or individualized kits can be put together, complete with instruction sheets, depending on the needs of your stores.

Store Kit

Aisle End-Caps

The space is there at the end of every aisle; why not use it to feature your brand?

End Cap

It’s a great way to take advantage of the existing structure. The shelves will hold heavy product without putting the extra cost into a free-standing merchandiser.

End-cap kits can be created to accommodate different sized end-caps by incorporating a few key perforations in the pieces for easy in-store set up.

You can dress up an end cap with:

  • Pegboard Paper
  • PDQ Trays
  • Shelf Liners
  • Dimensional displays or dioramas
  • Headers
  • Floor Decal
  • Shelf Strips
  • Power Wings
  • Motion activated sound & lights
  • Flip books
Pegboard Paper Display

Pegboard Paper

Pegboard Paper is a thick paperboard that has holes pre-punched in it to match your existing pegboard fixture. This covers up any unsightly impurities in the pegboard and provides a clean backdrop to display your product. The pre-punched holes allow you to move pegs and reconfigure your shelves without tearing the paper.

Pegboard Paper